With so many new disruptive technologies, automated platforms and social channels, it is incredibly easy to be overwhelmed in our digitized world.

     Breathe…. quiet the chatter; find your center and focus. On my yoga mat, I set my intention that determines my practice, my focus and find my heart center. Why not apply this same philosophy to your marketing choices.

   First, to reduce apprehension and anxiety within our complex world of marketing options, focus on aligning your internal strategy. Determine your brand’s identity, your authentic voice, the very heart and soul of your business. This authentic voice is crucial to educate, engage and ultimately delight your customers, which leads to creating the loyalty that your brand deserves.

Next, clearly define your marketing goals and objectives. Ask if these objectives match your customer’s expectations. A focused marketing strategy balances for efficiency in all facets of the marketing realm namely, budget, resources and time.

Now that your business is aligned with marketing strategy, and supported throughout your internal leadership structure, new concepts and practices may be integrated.

“Life is a balance of holding on and letting go”, Rumi.

Let analytics guide you. Use data (Google Analytics is free) to gain insights on important metrics such as website behavior, social media engagement or device type. You will make better decisions on what to keep, and what to let go. These insights allow for opportunities to reach, stretch and explore. Evolving online solutions such as marketing automation platforms may be the perfect tactic to assist you in optimizing your marketing dollars, save time, benefit your customers and achieve your objectives.

So, breathe, center, find your focus and set your new marketing intention by:

• Determining your Brands Identity
• Using your Authentic Voice
• Aligning Marketing Goals with Customer Expectations
• Adopting Efficient tools such as Digital Marketing Automation

Create a perfect balance that will transform your business and enhance your customer’s experience.

While it’s impossible to see the future it is possible to prepare for it!   What should your marketing look like in 2017 and beyond?